Anchor Tavern is a classic beach town bar in the heart of Belmar, New Jersey. The owner had previously commissioned logo and brand identity by Netwave Interactive marketing agency. Using the established brand identity I created a cohesive look and feel across print and digital platforms including social media, website re-design, menu design, advertising, point of sale materials and continued brand management. Most importantly, I pulled attention towards Anchor’s best assets—live action whole roasted rotisserie chicken, late night bites, and outdoor heated bar.