The Cabin Classic Car Show event was inspired by our local community in search for a gathering space and the desire to get outside. I developed the creative strategy and brand identity for the event alongside local car club; the Hollywood Night Cruisers. The car club and The Cabin Restaurant have a similar culture that speaks to the celebration of a slow living, nostalgia, and community.

The project included the event logo, apparel, promotional materials, and overall marketing strategy, while helping shape the guest experience through features such as weekly trophies, prizes, outdoor beer service, oldies background music, and dining incentives for registered participants. Now a successful weekly summer tradition, the event has become a community gathering that drives repeat visitation, strengthens local partnerships, and reinforces The Cabin's reputation as a dining destination.