Frankie’s Bar & Grill has been a Point Pleasant Beach mainstay since 1985. Under new ownership, the brand focus was to remain a casual comfort with excellent grill menu and friendly faces. Frankie’s is best known for their famous 10 oz. char-grilled burgers prepared to order behind the bar by your favorite bartender. The brand re-fresh turned a non-existant identity on paper to reflect a cheerful reminder of a time gone by with minimal bold color and timeless type.