Rarity Health is an independently owned healthcare communications company. After 30 years of business the company chose to re-market themselves for what they do best—rare disease healthcare and launch products. Their goal was to stake a claim as the go-to AOR for the rare disease space. I lead the visual re-brand including logo, brand guidelines, web design, presentation templates, print collateral, and iconography. Clients include Pfizer Rare Disease, Kedrion Biopharma, Hem Horizon and more.