The Cabin Restaurant is where Bruce Springsteen famously “met him at a roadside bar” in Glory Days. The Cabin is a piece of history built In 1982. Backed by brisket—The Cabin carries authentic barbecue, classic cuts and hometown comforts. However, it neglected to have the same nostalgia throughout their print and digital presence. I created a new brand identity that spoke to The Cabin’s rough roots and quality cuts through blue collar textures and type. We followed through with creating customer appreciation-based promotions on a daily basis, providing weekly entertainment and monthly prize partnerships with Thunder 106 Radio.